Privacy Policy

Privacy Policy

Last updated: September 2025

Overview

Heralds of Our Passion (“H.O.O.P.”, “we”, “us”, or “our”) is committed to protecting the privacy of personal information of identifiable individuals with whom we interact, including those who visit our website, heraldsofourpassion.ca (the “Site”).

This Privacy Policy describes how H.O.O.P. collects, uses, and discloses personal information. For the purposes of this Privacy Policy, “personal information” means information about an identifiable individual. This may include, but is not limited to, your name, date of birth, mailing address, email address, and telephone number. It may also include information that, when combined with other data, allows you to be identified (such as age, occupation, or location).

Under Canadian privacy laws, personal information does not include business contact information used solely to communicate in relation to employment, business, or profession (e.g.,name, title, work address, work phone number, or work email).

Personal information also does not include data that has been anonymized in accordance with generally accepted best practices so that it is no longer reasonably foreseeable that an individual could be identified, whether alone or in combination with other data.

Updates

This Privacy Policy is current as of the “last updated” date above. We may update it from time to time, and changes become effective immediately once posted on our Site (unless otherwise noted). We may also notify you through our services or other means.

By continuing to use our Site or voluntarily providing personal information after updates are posted, you consent to the revised Privacy Policy

Consent

We collect, use, and disclose your personal information with your consent, or as permitted or required by law.

Consent may be express or implied, depending on the sensitivity of the information and the circumstances. For example, providing your email to receive a newsletter implies consent for us to send it.

You may withdraw your consent at any time by contacting us (see “Contact Us” below). However, please note:

  • Withdrawal may limit our ability to provide you with certain services or website features.
  • We may need to verify your identity before processing your request.
  • Some information may still be retained or used as required by law.

We may also use your information to communicate with you about our products, services, news, and events. You can opt out of these communications at any time, except for essential service announcements (e.g., account notices, site outages).

Information We Collect

H.O.O.P. collects personal information that you provide directly through the Site (e.g., when making a purchase, creating an account, or contacting us).

We may also automatically collect certain information, including:

  • Device Data: such as your browser type, operating system, internet service provider, language settings, and IP address. This helps us monitor geographic usage, improve security, and prevent fraud.
  • Location Data: approximate location (e.g., city or postal code from IP address) and, with your consent, precise location data. We do not share your location with other users.
  • Cookies & Tracking Technologies: like most websites, we use cookies and may use third-party analytics tools to understand how our Site is used. Cookies may store your preferences, login information, or browsing activity. You can manage cookies through your browser settings, but some features may not function properly if cookies are disabled.

How We Use Your Information

We may use your personal information for purposes including:

  • To provide and improve the Site, our products, and services.
  • To communicate with you (e.g., updates, promotions, or responses to inquiries).
  • To monitor usage patterns, service levels, and feature popularity.
  • To protect against fraud, errors, or misuse of the Site.
  • To enforce this Privacy Policy or our Return Policy FAQ.
  • To comply with applicable laws.
  • For other purposes disclosed to you at the time of collection.

Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our handling of your personal information, please contact H.O.O.P.’s privacy representative:
info@heraldsofourpassion.ca
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